Business Analytics & Performance Optimization

Get a single source of truth and a 90‑day optimization plan that lifts revenue, margin, and cash flow.
From messy data to measurable growth—KPI map, dashboards, and action sprints.

Built on Power BI, Looker Studio, and GA4 with Shopify, Ads, and CRM data.

Outcomes

  • Clarity: KPI tree + definitions so every team measures the same truth.
  • Speed: Automated pipelines and scheduled refresh—no more manual exports.
  • Profit: Identify revenue and margin levers by product, channel, and cohort.
  • Focus: Experiment backlog tied to KPIs; weekly actions, not vanity metrics.
  • Confidence: Governance, documentation, and audit trails.

How It Works 

Diagnose

  • connect sources,
  •  run audit, 
  • draft kpi tree 
  • (5–7 business days)

Build

  • dashboards + tracking fixes; 
  • pilot alerts and forecasts

Optimize

  • weekly insights 
  • actions 
  • measured impact (optional retainer)

What You Get

Data & Tracking Audit

  • GA4 events/conversions; pixels; UTM hygiene
  • Source inventory (Shopify, Ads, Email, CRM, Finance)
  • Gap list + remediation plan

KPI Tree & Definitions

  • North Star (e.g., Contribution Margin $$)
  • KPI taxonomy with owners, formulas, and refresh cadence
  • Scorecard sample

Dashboard Suite

  • Executive: Revenue, margin, CAC, LTV, payback, cash conversion
  • Marketing: ROAS, MER, blended CAC, cohort LTV, channel mix
  • eCom/Sales: CVR, AOV, funnel events, return rate, PDP insights
  • Operations: Inventory turns, OTIF, stockouts, COGS variance
  • Finance: Contribution margin waterfall, discounts/allowances

Forecasts & Scenarios

  • Traffic → CVR → AOV → Revenue model
  • Media spend sensitivity; demand planning

Alerts & Anomaly Detection

  • Thresholds for CVR, stockouts, CAC spikes, return rate

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